What each house actually sells for on resale, how its listings go wrong, and what is in the ledger today. One page per name, kept current every morning.
Loro Piana is the most searched name in quiet-luxury resale and the most misrepresented.
Brunello Cucinelli is the house that discounts.
Zegna is two things on resale: garments the house made, and cloth the house wove for everyone else.
Kiton makes the most expensive ready-to-wear tailoring in Naples and almost nobody searches the name on eBay, so its sport coats sell for a tenth of retail.
Brioni is Roman tailoring: a structured shoulder, a longer line, the opposite of Naples.