Dress the part.
Type Loro Piana into any resale site and you get thousands of results. Most are noise: caps from a replica warehouse, a Hickey Freeman jacket cut from Loro Piana cloth, a "good condition" sweater that has been pilling since 2019, and a 70 percent discount off a retail price nobody ever paid. The real thing, in real condition, at a real price is in there. Finding it takes hours, and one wrong buy costs more than the discount.
So we put in the hours. Every morning LARP reads eBay, Vestiaire Collective, TheRealReal and the rest, opens every listing, and keeps the few that hold up: the genuine house, new or excellent, at least half off what the boutique charges, with a note on who stands behind the sale. Twenty to thirty pieces a day out of thousands, pulled the moment they sell. Set your sizes and the ledger shows you what fits.
96 pieces cleared today out of 230 listings read. Each is the real house, new or excellent, at least half off boutique retail, with the guarantee or return window noted. LARP sells nothing: every link opens the seller's own listing on the platform named, and you buy there under that platform's terms. Set your sizes and the ledger flags what fits. Anything that sells is pulled during the day; prices are as of the last check.
Kiton makes the best sport coats in Naples and almost nobody searches the name on eBay, so they go for a tenth of retail. This one is graded Excellent, like new without tags, in camel cashmere. If you are a 52R, buy it before someone who knows what Kiton is does.
A heavy ribbed cashmere with a shawl collar, graded Excellent, with free returns. That return window is what makes a pre-owned knit safe to buy: if the cuffs are pilled when it arrives, send it back.
Oasi is the cashmere Zegna puts its own name behind. Graded Excellent, and the seller has moved the price around this week, $348, then $128, now $194. At any of those a cashmere crewneck from Zegna in Excellent condition is not a decision.
Silk and cashmere crewneck with elbow patches, tags still on, guaranteed. The green is unusual for the house. It is a 54, so an XL, and there are not many new Loro Piana knits in that size at half price.
New with tags, checked on the listing page, $447 against $1,650 at the counter. Gray goes with everything you already own. Small sizes go first at the boutiques, so a 48 at this price is worth moving on.
Cucinelli's zip cardigan is the piece his whole look is built around. New with tags, in a 46, which is an extra small. The outlets never get to this price on a current-season knit.
Cotton corduroy from the mill that makes the cloth for everyone else. Unworn, no tags, a 33 waist. Ask the seller for the inseam before you offer; that is the only thing that can go wrong here.
The Andrew is a knit shirt that buttons like a shirt and wears like a polo. This one is graded Excellent. Knit cotton takes wear far better than cashmere, so pre-owned is a smaller risk than it sounds.
Baby cashmere is the fiber Loro Piana built its name on. Green herringbone, graded Excellent. Scarves have no fit risk, which is why they are the safest pre-owned buy in the brand.
Brioni cuts its denim with cashmere in the weave and charges $1,150 for it. This pair is new with tags, a 52, which is a 36 waist, for $500.
Heavy cashmere plaid sport coat, Brioni's Traiano cut, never worn, old stock from a dealer who moves a lot of Neapolitan tailoring. A 44R. At $1,700 it is about a quarter of what it sold for new.
Wool-blend trousers in a 46, which is a 30 waist, graded Excellent with the guarantee behind them. Small waists are the hardest thing to find in this brand secondhand; most of what surfaces is 50 and up.
A Cucinelli jacket in a 46 is the size that never reaches resale because the boutiques sell out of it. Very good grade on tailoring is fine; ask for the shoulder measurement.
A full cashmere suit from Cucinelli at about a tenth of new. The color is a commitment; the cloth and the size are not something you will see again soon.
A big size, a 56, in a Loro Piana wool jacket, which is the other end of the range that never surfaces. Ask the seller for the label photo before you offer; Vestiaire checks it again before it ships.
Casheta is Zegna's lighter cashmere, the one for September rather than January. New with tags in a 48 at under a third of the tag.
A polo collar on Zegna's flagship cashmere, which dresses up further than a crewneck. New, tagged, a 48. Blue melange is the color that reads expensive from across a room.
A cashmere hoodie is the piece the quiet-luxury crowd actually wears on planes. New with tags, and the seller has moved the price between $676 and $795 this week; at either it is well under a third of the $2,490 tag. Listed as a 48, S to M; ask for the chest measurement if you are between.
Never worn, a 50, at about a quarter of the tag. It ships from Sweden, so add import duties before you decide; even with them it lands well under half of retail.
Treccia is the cable knit, and in baby cashmere with a full zip it is one of the most expensive sweaters the house makes. Unworn, in a 50, for a quarter of that.
Cashmere and silk is the blend for the months when pure cashmere is too warm. New with tags, a 50, beige, which goes with the whole quiet-luxury closet.
The half-zip is the Loro Piana knit you see most in the wild, and new ones with tags rarely go under half price. This one is a 50 at $740.
Baby cashmere is the fiber Loro Piana built its name on, and a turtleneck in it is a $2,000 sweater new. This one is unworn, no tags, in a 48, with eBay's guarantee behind it. Final sale, so confirm the chest measurement before you offer.
A new Loro Piana linen shirt for $300 is the price of a good mall shirt. Tags on, guaranteed, an XL. Purple is not the safe colour, which is exactly why it is still here at this price.
Cucinelli's colour-block cashmere is the sweater that reads as his from across a room. Graded Excellent in a 50 at under a quarter of the tag. No returns, so ask for a photo of the cuffs and underarms before you offer.
A cashmere flannel sport coat from Cucinelli in taupe, the colour the house does better than anyone, graded Excellent at $599 against $4,000 and up. A 44R. Ask for the shoulder measurement; the cut is slim.
Cucinelli's Leisure Fit is the relaxed cut, and brown herringbone cotton is the pair that goes with every knit on this ledger. Excellent, a 48, under $200. Ask for the inseam; the rise is the only thing that can surprise you.
Cashseta is Zegna's cashmere and silk, the blend for September rather than January. Unworn, no tags, an XL, at 72 percent under the tag. No returns, so ask for a photo of the label and the cuffs.
Seventy percent cashmere, thirty silk, tags on, in black, which is the colour that never surfaces new at this price. An XL from the same seller as the Cashseta above.
A ribbed silk-cashmere in a 48, graded Excellent, with a 30-day return window the seller pays for. That return window is what makes a pre-owned knit a try-on rather than a gamble. Small sizes rarely surface at this price.
Oasi is the cashmere Zegna puts its own name behind, $1,650 new. This one is graded Excellent in a 52 with returns accepted, which is the safe way to buy a pre-owned knit. If it pills in the photos, send it back.
Trofeo Cashmere is Zegna's own cloth in its own jacket, so this clears the provenance gate the Zegna-cloth suits fail. Roma is the fuller cut. Excellent, a 46R, $375 against $3,500 and up, from the dealer behind several Kiton and Brioni finds on this ledger.
A new Kiton sport coat with the tags still on for under $600. Cashmere and linen herringbone is the three-season cloth Naples does best. A 41R, which is between sizes for most people, so ask for the shoulder and chest before you offer.
Kiton in a 50 is the size that almost never reaches resale. Cashmere and silk, gray plaid, graded Excellent, $410 against six thousand and up. Same seller as the herringbone above.
Heavy gray flannel with pleats and cuffs, the trouser every Neapolitan jacket on this ledger wants underneath it. Excellent, a 40 waist with a 31 inseam already finished, so check that length before you offer.
Pure cashmere plaid with suede elbow patches, the country jacket at Kiton prices, which on eBay means $555. Excellent, a 56, with returns accepted. Big sizes in Kiton surface even less often than small ones.
A pure cashmere Brioni in mint green with mother-of-pearl buttons, graded Excellent, from a German dealer with returns. $811 against about $6,500 at the tag. Add duty and it still lands under 20 percent of retail. A 52.
New with tags, a 31 waist, and a cloth with cashmere and silk in the cotton, which is why the boutique asks $900 for a pair of navy trousers. Small waists in this house barely exist on resale. Check the inseam before you offer.
A fine-gauge pure cashmere crewneck from Cucinelli, graded Excellent with returns, under $300. The seller lists it as L to XL, so check the chest measurement in the listing against a sweater you own.
Cucinelli's cable knit in the wool, cashmere and silk blend that holds its shape better than pure cashmere. Excellent, a 54, returns accepted, about 85 percent under the tag. Same seller as the crewneck above.
The heavy-gauge half-zip is Cucinelli's winter piece and one of the most expensive knits he makes. Excellent, a 52, returns accepted, $459. Thick cashmere shows pilling less than fine-gauge, which is part of why it lasts on resale.
A navy cashmere half-zip in a 52, Excellent, with returns, for $379. This is the sweater the whole quiet-luxury look is built on and it is 80 percent under the tag. Same seller as the thick-knit above.
Unworn, no tags, a 52, in a red that reads burgundy in daylight. Ships from Oxfordshire with returns accepted, so add duty and it still lands under a third of retail. V-necks are the least fought-over Cucinelli knit, which is why this one is still here.
Listed at $1,751 two days ago and cut to $525 overnight. Oasi is Zegna's flagship cashmere, this is the turtleneck, tags on, in a 56. Big sizes in the good knits are rarer than small ones, and red is the colour nobody else bids on.
The Roadster that sold off this ledger last week at $285 is back in another copy at $850, which is what the piece usually costs pre-owned. Excellent, guaranteed, returns accepted, a 54. Fair price for the safest way to buy it; the $285 one was the anomaly.
Tags on, a 52, in a teal the house does not repeat often. The seller's rating is a notch below the ones we usually list and there are no returns, so read the feedback before you offer. The knit itself is the real thing at 60 percent under.
Every protection a pre-owned knit can carry: Excellent grade, the guarantee, and a 30-day return window the seller pays for. Marled blue half-zip in a 54 at $695 against $1,695. This is how the safe end of the ledger looks.
A fine-gauge wool knit polo is the piece that replaces a shirt from September to May. Unworn, no tags, a 50, guaranteed, $450. Final sale, so check the chest measurement in the listing against a polo you own.
New with tags, a 40 waist, navy corduroy from the mill that makes the cloth for everyone else. Big waists in this house are as scarce as small ones on resale. Final sale, so check the inseam in the listing.
Cucinelli's cargo trouser in a 46, which is a 30 waist and the size that never reaches resale in this house. Excellent, $210. No returns; ask for the inseam and whether they have been hemmed.
The 48 from this consignor sold inside a day at $229.50; the 50 is still here and has come down to $230, graded Excellent. A tenth of the tag for the piece Cucinelli's whole look is built around. No returns, so ask for the cuffs and underarms in a photo.
Pure cashmere this time, grey, in a 52, Excellent, $280. The seller calls it an XL; Cucinelli's 52 is a large on most people, so check the chest measurement in the listing.
A Cucinelli jacket in a 46 is the one the boutiques sell out of first, and this one is Excellent with a ticket pocket for $270. Brown wool, a 36 US. No returns; ask for the shoulder and chest before you offer.
Denim with cashmere in the weave is the Loro Piana trick nobody sees and everybody feels. White, a 32 waist, tags on, free returns, under a third of the tag. Inseam is 31, so check it against a pair you own.
A 54 in pure cashmere, green, graded Excellent, from a seller with a clean record. Just past half off, which is the line this ledger draws, and the seller takes offers. No returns, so ask for the underarms in a photo.
The Windmate is the jacket Loro Piana built its outerwear name on: Storm System nylon one way, cashmere the other. Nearly $4,000 new, $798 here in a small, graded Excellent. Small sizes in this jacket almost never surface.
Plain blue cotton chinos in a 32 by 32, graded Excellent, $189. Cotton twill takes wear far better than cashmere, so pre-owned is a small risk here. The cheapest way onto the ledger today in a size that actually sells.
A polo collar on a cashmere-silk knit is the sweater that goes to dinner. Gray, a small, Excellent, $292 with a 60-day return window, which is longer than most stores give. Under a fifth of the tag.
A 38 waist in Cucinelli is the size the boutiques do not stock deep and resale almost never sees. Lightweight wool, grey, five-pocket cut, Excellent, $195 with returns. Inseam is 30, so it has been hemmed; check that first.
Pure cashmere Cucinelli in a 3XL for about $200 is a size the rest of this ledger cannot offer. Graded Excellent, returns accepted, ships from the UK so add duty. If you are a 58 or 60 this is the one.
A chunky alpaca-wool turtleneck with the $2,500 tag still on it for $625, free returns, a 50. This is the sweater from the Cucinelli lookbook, the one worn under a jacket in the Solomeo photographs. A quarter of retail, unworn.
Brown corduroy in a 38 by 34, the seller calling it pristine, $230 with a month to return it. Cucinelli's traditional fit is the fuller one, which is what you want in corduroy. October trousers, bought in September.
Pure cashmere, blue plaid, three-button, a 44R, graded Excellent by a dealer who moves a lot of this and takes returns. $300 for a jacket that was $3,500. The plaid is quiet enough to wear with grey flannels every week.
A black cashmere-wool blazer is the jacket for the dinners where a suit is too much. 44R, $275 against $3,495, 30 days to return it. The seller's own note says very good rather than excellent, so read it as very good, which still clears the tailoring gate.
Cashmere, silk and linen is Zegna's three-season blend, light enough for September in the South. New with tags, red, a 54. The seller takes offers and does not take returns, so settle the size before you bid.
A short-sleeve ribbed knit is the Cucinelli piece that replaces a polo, and this one still has its $1,100 tag on. Beige, an XL, $285. Linen and cotton, so it is a spring and early-fall piece; buy it now, wear it in April.
Sixty-five percent cashmere, thirty-five silk, in a nailhead weave that reads as solid from across a room. New with tags, a 46R, which is the size this whole market is short of. $1,000 against $2,800 with a month to return it.
A long in Kiton cashmere is rare because tall men who buy Kiton do not sell it. 42L, gray stripe, Excellent, $600, returns accepted. Kiton's shoulder is the softest in Naples; if you have never tried one, this is a cheap way to find out.
Navy and olive plaid in pure cashmere, hand-made, a 52, Excellent. The seller has a second Kiton in the same size below, a private closet rather than a dealer. $950 is real money and about an eighth of the tag; no returns, so ask for the chest and shoulder.
The second jacket from the same closet, blue-grey plaid, 42 chest, Excellent, originally from Boyds in Philadelphia. Two Kitons in one size from one seller is a wardrobe being sold, which is the pattern you want to see.
Peak lapels on a cashmere-silk sport coat is Brioni doing Brioni. A 50, graded like new by a German seller who accepts returns, about $990 against an €8,650 tag. Duty on arrival, so budget another ten percent.
Brioni knitwear rarely comes up because the house sells so little of it. Purple cashmere V-neck, a large, Excellent, $380 with a month to return it. The color is a commitment; the cashmere is not.
Brown striped wool and cashmere, hand-made in Naples, a 42R, Excellent, $395. Brown jackets are the ones men are afraid to buy new and glad to own. From a private seller in Georgia; no returns, so ask for the shoulder measurement.
Pure cashmere Brioni in brown plaid, a 40R, which is a 50 and the size this house is hardest to find in. Excellent, no flaws per the seller, $600 with two weeks to return it. A tenth of retail from a seller with three thousand clean sales.
A 56 in Loro Piana cashmere, blue, Excellent, $450 from a Miami seller with a clean record. The big end of the size range in this house barely exists on resale. No returns, so ask for the underarms and cuffs in a photo.
A new Loro Piana cashmere overcoat is a five-figure conversation at the boutique. This one has its tags on, is a small, and is $799 with free returns. If the label and the tag match the photos, it is the deepest cut on the ledger today. Ask for a photo of the tag before you buy.
Loro Piana does a Fair Isle about once a decade and charges for it. Thick cashmere, a 54, Excellent, $259 with a month to return it. A tenth of the tag on a pattern you will not find at the store this winter.
Navy Cucinelli in a 42, the size everyone wants, Excellent, $500 from a Connecticut seller who has a second Cucinelli jacket below. Country Heritage is the unstructured line, the one that wears like a cardigan. No returns, so get the shoulder measurement.
A 43 is the half size that fits the men a 42 pinches and a 44 swims on. Beige wool-cashmere with suede trim, Excellent, $350, from the same Connecticut closet as the navy above. Beige jackets are the Cucinelli signature; this is the cheapest real one on the ledger.
A 48 in Cucinelli tailoring is the size that never reaches resale, and this one comes from a San Francisco seller with six thousand clean sales and a 30-day return window. Lightweight wool-silk, gray, 3-roll-2. $400 against $3,500.
Pure cashmere half-zip in the blue Cucinelli sells the most of, a medium, Excellent, a month to return it. $595 is about seventy percent under the tag. The seller has a pair of new Cucinelli trousers below from the same wardrobe.
New with tags, navy pinstripe, a 38 waist, from the same Nashville seller as the half-zip. Just past half off, which is where this ledger draws the line, and the seller takes offers. Returns accepted, so the inseam is not a gamble.
Navy plaid in Cucinelli's wool-silk-cashmere blend, a 54 with a measured 45-inch chest, Excellent. $800 is real money and still under a fifth of the tag. No returns; the seller lists the chest, so check it against a jacket you own.
Cucinelli's wool cargo is the trouser that made cargo pockets acceptable at dinner. New with tags, a 46, which is a 30 waist, with a 60-day return window. Small waists in this house are the hardest thing to find; this is one.
Pure wool dress trousers in a 46, Excellent, $175 with two weeks to return them. The seller labels them US 32; Cucinelli's 46 is closer to a 30, so measure the waist before you offer. Under a fifth of the tag either way.
A jacket knitted from cashmere rather than cut from it, which is the most Cucinelli object there is. Tags on, a 40, free returns, $1,395 against $5,895. The most expensive thing on the ledger today and still 76 percent off.
Brown cashmere overcoat in a 50, Excellent, $1,200 from a Los Angeles seller who takes offers. Seventy percent off a coat you will wear twenty winters. No returns, so ask for the shoulder and length.
Oasi is the cashmere Zegna puts its own name on, and a 52R jacket in it is a size the boutiques barely cut. Burgundy, Excellent, 30-day returns, $1,350 against $4,500. If you are a big man who has given up on this brand secondhand, this is your day.
A long in cashmere-silk plaid, Excellent and flawless per a seller with three thousand clean sales, $350 with two weeks to return it. Tall men who buy Zegna do not usually sell it. Just over a tenth of retail.
Su Misura is Zegna's made-to-measure line, so this was cut for one man's shoulders and now fits a 40. Gray herringbone, cashmere blend, Excellent, $300, 30-day returns from the dealer who has been the most reliable source on this ledger.
Brown cashmere herringbone, a 40R, Excellent, $240 with free returns. Two Zegna 40s in one edition from two different sellers, which almost never happens; take the one whose measurements match you and send the other back for nothing.
The dark grey Kiton from this German seller was on the ledger yesterday and sold in a day. This is its dark blue twin, same size, same grade, same price. About $385 plus duty for a Kiton cashmere jacket in a 52. Ask for the shoulder measurement before you commit.
Kiton charges $5,495 for this sweater and someone in Seattle has one, tags on, in a medium, for $800. A cable-knit cashmere full zip is the heaviest knit in this house's range. No returns, so confirm the chest measurement in the listing.
A 48 in Kiton cashmere is the rarest size in the rarest house on this ledger. Excellent, no flaws, $889 with two weeks to return it, from a seller whose grading has held up on every piece we have listed. About an eighth of retail.
A 56 in Brioni knitwear with free returns for $229. Brown, tight knit, cashmere blend, Excellent. Nothing to lose here but the postage back.
Brioni's technical jacket, cut in Loro Piana Storm System wool and silk, unworn, a large, $1,000. This is the piece for the man who wants a rain jacket that is not nylon. No returns, so ask the seller for the chest measurement and a photo of the label.
Looking for something the ledger does not have today? Tell us the piece, the size and the ceiling.
Two boots. One name. $1,700 apart.
FAB4368 is the classic Open Walk at $1,250. FAI9283 is the same silhouette in a seasonal make at $2,950. A listing that quotes the second retail against the first boot is manufacturing a discount.
Loro Piana publishes no model reference. We keep one. Product codes appear on tags, boutique receipts, and honest resale listings. Decode the code and you know exactly what an item is, what it costs new, and whether the deal is real.
| Ref | Item | True retail |
|---|---|---|
| FAB4368 | Open Walk ankle boot, suedeThe classic. 11 colors. | $1,250 |
| FAI9283 | Open Walk ankle boot, FW-collection editionSame silhouette, seasonal make. Know which one you're being offered. | $2,950 |
| FAI8720 | Open Wintery Walk, shearling-lined | $3,200 |
| FAE8124 | Summer Walk loafer, suedeThe classic. 14 colors. | $1,150 |
| FAQ7923 | Summer Walk, premium suede, translucent sole | $1,550 |
| FAQ5514 | Summer Anton Walk, low tonal soleThe "new Summer Walk." | $1,250 |
| FAQ5605 | Anton Classic Walk, calfskin | $1,500 |
| FAN1318 | Venice Walk loafer, suede | $950 |
| FAO9641 | Sergio loafer, ox leatherBlake-stitched, so it resoles. | $1,250 |
| FAN1201 | Classic Crewneck, baby cashmere20 colors. The entry knit. | $1,900 |
| FAQ4517 | Cedar Crewneck, cashmere | $2,400 |
| FAF8520 | Baseball cap, cashmere Storm SystemThe most-faked object in the catalog. | $650 |
| FXM0372 | Baseball cap, microfiber Storm System | $525 |
| FXM0374 | Baseball cap, Wish wool and cashmere | $690 |
| FRM2978 | Marco Overshirt, double-faced Jersey Novalis | $4,350 |
| FRM2120 | Quarona Pants, cotton Rain System | $940 |
| FAR0215 | Quarona Five-Pocket, cotton and linen | $875 |
| FAO8422 | Carlo Pants, cotton | $865 |
A listing has to pass each gate before it reaches the ledger. Most fail at the first.
Half of "Loro Piana" search results are other makers' garments cut from Loro Piana cloth: Hickey Freeman, Canali, department-store tailoring. The fabric is not the brand. Rejected.
Knits and jersey only in Excellent, Like New, or new with tags. "Good" on cashmere means pilling you will see every time you look down. Wovens and outerwear tolerate Very Good. Shoes, new only.
One seller, one model, six colorways, twelve percent of retail is a replica warehouse, not an estate closet. Caps are the fake capital: no authentication program covers them, so cheap ones are presumed guilty.
Discounts are computed against verified current boutique prices, never a listing's own strikethrough. Seventy percent off a fictional retail is a twenty percent deal in costume.
We note whether eBay's Authenticity Guarantee, TheRealReal's in-house team, or Vestiaire's inspection stands between the seller and your door. Four figures without one is a pass.
The right piece at the wrong price comes back. The wrong piece at the right price is still the wrong piece.
A new edition every morning. One email when something in your size makes it in. Nothing else, ever.